These are some of the images used in a brochure for Dueco and Utility Equipment Leasing Corp, an industrial truck manufacturer operation in Wisconsin and throughout the US . They are the final retouched images with block outs and inserted graduated backgrounds when called for. We burn the files to a CD in several file formats. It took about three days to shoot the photos and a week to produce the final selections in high resolution @ 600 - 1200 dpi.

Cover of brochure being redesigned for this photo shoot

Inside page

Equipment page

All poles and phone lines eliminated in retouching

Distractions removed from background

Interior color corrected for three types of light

Fill light used for forward area

Shop overview with action in several areas

Mixed light from open bay door provides clean soft light

Welding takes a time exposure to capture sparks

Plasma cutter

Open welding with fill light for background detail

Three light setup

Five light setup

Executives in planning meeting

CEO portrait at desk

Closeup of CEO

Strobe fill light used with a time exposure for CAD screen

Sales room color corrected for available light exposure

Back room sales meeting

Blockout of truck with colored background dropped in

Graduated background

Interior of truck before retouching

Finished retouching to show off installed equipment